Mar 23, 2011
Good Clients Provoke Us to Create Better Design
Sure, we fantasize about the dream-client who loves everything we do and just throws money at us but when it comes right down to it a client should be opinionated and not always love what we do. That’s what provokes us to be better designers. We are here to do a service and get the client what they want. Sure clients don’t always listen to our advice but it is our job to find out what they need and execute on it. I’ve found that when a client is more involved in a project we get better results.
If you have and hour watch/listen to this video from the “Creative Mornings” series as Michael Bierut of Pentagram talk about his philosophy on working with clients.