Learning from the Brand that Created the Kony 2012 Phenomenon

After living in Seattle for 12 years I have to admit that, yes this Kansas-boy has inherited much of the pessimistic attitude round here. With the Kony 2012 brand however, I got sucked right in.

We are social creatures; we’re influenced by our families, friends and collectively driven by the ideas we believe in. The “social drive” is one of many things that this great article from Co.Exist touches on… Will the Kony story influence the future of marketing? It is worth a look!