May 15, 2013

Launch Early, Launch Often – Don’t Get Hung Up on Perfection Too Soon


Starting out, primarily as a web designer, I remember being obsessed with perfection. There’s nothing wrong with that; we are designers and hopeless perfectionists but over the years my approach to perfection has slowly evolved.

Brining a project to market is much more rapid if you avoid getting hung up on simple problems or rather overthinking something before the market has been tested. As Jason Fried, the co-founder of 37 Signals puts it “obsessing about quality too early in the creative process prevents a lot of good ideas from taking shape.” He goes on to talk about how his company had lost sight of this and what it took to get back on track in his article, The Importance of Being Quick and Dirty, via Inc.

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