Brand Crush – Where’s Your Magic?

Emotion, connection, devotion, “a crush can get a brand really far”. See Seth Godin’s take on what a brand crush is in his article “Magic + Generosity = the brand crush”. I love this post. It brakes down and simplifies good brand experience. Godin touches on the magic elements of a brand crush and how a “a product or service does something so unexpected, so inexplicable that we are in awe of what just happened, it feels magical.” Got your magic?