May 07, 2014

Identities – “Trying to Inspire Somebody to See Something in a Way They Hadn’t Seen it Before”


“I learned that the clients aren’t hiring me to #design a #logo. They’re really hiring me to persuade them to use an #identity.”

From one of the latest videos on the site, Paula Scher, the Principle of Pentagram gives us a little insight on approach, process and philosophy when creating and working on identities. Per usual woos us with awesome and tasteful nuggets of inspiration!

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