Identities – “Trying to Inspire Somebody to See Something in a Way They Hadn’t Seen it Before”

“I learned that the clients aren’t hiring me to #design a #logo. They’re really hiring me to persuade them to use an #identity.”

From one of the latest videos on the Gestalten.tv site, Paula Scher, the Principle of Pentagram gives us a little insight on approach, process and philosophy when creating and working on identities. Per usual Gestalten.tv woos us with awesome and tasteful nuggets of inspiration!