Oct 02, 2014
13 Examples of Forward-Thinking Design
From Edward Degas to Jony Ive Wired magazine takes a deep, dive into the evolution of design. It’s really tough to summarize this article because it covers so much. All I can say is, if you’re an artist, designer, a gadget lover or simply a design enthusiast, there’s something in here for you. The article dives into some of our most influential thinkers who were both underestimated and even written off. Much to our surprise, something that could potentially turn us off or feel wrong would eventually become the archetype or rather the design de facto. The article gives us so many great examples of both pioneers of the past and present.
This isn’t really an example of Wrong Theory—the result was incredibly appealing, not intentionally off-putting.
Take Instagram for example. When the creators started to carve out the app’s small ecosystem, founders Kevin Systrom and Mike Krieger understood that people who take digital photos either stored them locally or on a place like Facebook; all placed in closed-off directories that only close or connected friends would see. “In the process, they stumbled upon an innovative insight about how people’s behavior would change. This isn’t really an example of Wrong Theory—the result was incredibly appealing, not intentionally off-putting. But the method they used to create it, understanding and then subverting explicit established rules, suggests the kind of thinking that can move us into this new era.”
