The Accidental Story of a 1.6 Billion Dollar Brand

This is the Cinderella story of “Shake Shack” a tiny burger stand in New York’s Madison Park. Of course the folks who were responsible, “a dream team” for the original look, feel and logo design were well versed in identity creation. The project started off as a humble pro bono job.

When Shake Shack was made a public IPO, its worth skyrocketed to a hefty 1.6 billion. Nice. This article, via Fast Company is a quick breakdown of Shake Shack’s success story.