The Creative Behind the Microsoft 10 Brand

No doubt you’ve heard about today’s Windows 10 launch. The brand identity wrapped around it is impressive. Brand cohesion is the best way to describe it and the creative process behind it is captivating. This is just the tip of the iceberg but here’s a glimpse of the process in this behind the scenes video featuring the super talented, Bradley G. Munkowitz.

If you take a look at the site, press, commercials, etc. the new brand identity and all related imagery is pretty dialed. Although I’m now an Apple customer, I’m psyched about it. I’d like to be excited about Windows again and judging from early reviews it’s sounds like most are impressed.

Oh and if you get a chance, take a look at Mr. Munkowitz’s portfolio – stellar stuff!