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Pixelube Works with Seattle Company thePlatform to Modernize the Existing Logo and Brand Design

With website design coming in an easy second, logo design is my favorite. For as many logos as I’ve created, regardless of the many years and experience, I always find myself chalk full of anxiety at the outset of a brand project. There was no exception when the folks at thePlaform approached Pixelube to update the company logo. For me, it may in fact be a bit more intimidating to modify a logo rather then starting from scratch. Why you say? There are a variety of reasons, namely:

1. thePlatform brand has equity in the market-place therefore we need to try and maintain some of the key brand traits.

2. There are a limited number of design assets to work with in the original logo so we have to use what’s already been created as a baseline

3. We needed to create a mark that was flexible enough so that it could work with some of the exiting family of graphics

thePlatform Logos From old to New

Initially, my gut told me to create something flat, in fact, I found myself pushing back on the client when the main request was to make it 3 dimensional. It, of course, is part of our job to listen to the client so for the first couple reviews, we mixed flat options in with logo treatments that were a bit more 3 dimensional. I quickly came to realize that the client wasn’t going to budge. The flat versions just were not going to work.

Of the many, many roughs that didn’t actually make the cut, we ended up presenting about 25 logos before we actually honed in on something that the client was happy with. From there we tweaked, re-worked and modified the various fonts, shapes and color to come up with the final brand.

thePlatform Print Collateral

I’ve found that we always get the best results when we’re really able to collaborate with the client. Sure there are times when one feels like x,y or z may not be the best choice a client could make but more often then not, if you listen and use your creative energy to satisfy both the client and yourself, you’re probably going to come up with a great mark that everyone can be proud of.

UIEvolution Website Design—Clean Corporate website with WordPress Integration

UIEvoluiton Website

Based in Kirkland, Washington, UIEvolution is specializes in creating mobile applications and solutions across multiple devices and platforms. They’ve created a variety of applications for clients such as ESPN, Disney and Microsoft Bing, to name a few.

We worked closely with the team to design simple website that would bring their work into the foreground, leverage various social media tools such as WordPress and Twitter and, last but not least generate leads.

It was a great website design project and it has been a pleasure collaborating with the UIEvolution team to create a web site that will make their brand shine! Take a look here…

Senior Designer: Tim Moser

Creative Director: Vincent Dean

Website Design & Social Media Integration for Seattle Company Opscode

Wow, funny how time flies. We’ve been meaning to post this for a couple months now but we’ve been slammed!

It was just a bit intimidating creating a web site for a group of web gurus of this caliper. The Opscode team is “comprised of a team of web infrastructure experts responsible for building and operating some of the world’s largest websites and cloud computing platforms”.

Pixelube stepped up, created the website design then output an XHML template system that integrated with the existing Opscode infrastructure. The Opscode website design and template system was created so that the team could easily integrate it with it’s various social media properties such as the twitter and blog, and rss feeds.

New Seattle Website Design: Hardy Boys, Treasure on the Tracks


Local business, Her Interactive, a gaming development company located in Bellevue, Wa. commissioned us to create a “micro” promotional web site for it’s new Nintendo DS game, Hardy Boys, Treasure on the Tracks. The web site was created to reinforce the basic concept of the game where users are prompted to travel the rails from Paris to St. Petersburg in search of the “Royal Treasure.

Pixelube worked closely with the Her Interactive marketing team to create a flash site that is fun, immersive and promotes the game in a creative way.

Senior Designer: Tyler Hill
Creative Director: Vincent Dean

Freshly Launched Website: Seattle Construction Company BNBuilders

BNBuilders New Web Site
BNBulders (BNB) is a full-service general contractor. They have worked on a variety of local projects such as the Seattle Children’s Research Institute, the King County Library System, various projects for the University of Washington and multiple biotech projects in the Lake Union area of Seattle.

Pixelube worked closely with the BNBuilders team to build the new website that would showcase their latest projects and allow the BNB staff to easily post job openings, and announcements to the site via a custom content management system.

Senior Designer: Don Flora
Development: Devin Swecker
Creative Director: Vincent Dean

Finally - The New Pixelube Site Has Launched!

Yup, after a full year of fidgeting, designing, re-designing, adjusting, pixel-pushing and WordPress updates we’ve finally launched the official new web site. Oh, and not to mention a fully refreshed portfolio.

Liquid Gold - Liquid Energy

In collaboration with Seattle company Switch’d Development, we launched Liquid Gold for Oregon based company GloryBee Foods. The web site was created to promote it’s new energy product Liquid Gold, a certified organic sports energy gel made with whole foods. GloryBee’s straightforward recipe matches the performance of conventional gels, without chemical-based ingredients.

Peppermint Rainbows Released!

Seattle-based psycho-punk band, Super Geek League, has just released their new cd, Peppermint Rainbows… And Pixelube has been commissioned to help get the word out by designing both the promotion portion on their web site’s home page as well as the “Extras Site” that focuses on the new disc. We were also responsible for the creation of the overall site, which launched in July of last year. supergeekleague.com makes use of Web 2.0 technologies, whimsical Flash animation, and the mind-blowing illustrations of Arlen Schumer from The Dynamic Duo Studio, Inc.

Phone Sherpa Site Improvements Go Live

Seattle-based Phone Sherpa, the world’s leading ringtone maker and ringtone store service has been off to a great start since we first launched their web site a little over a year ago. The Phone Sherpa team came back to us recently and tasked us to design a new home page and an overarching tab system to simplify the site navigation. Check out the improvements at their site www.phonesherpa.com and grab a new ringtone while you’re there!

The Geeks Have Arrived!!!

Today brings the launch of Pixelube’s latest creation – a web site featuring the Seattle-based hardcore band Super Geek League. This colorful, media-rich site, which was done in collaboration with developer Matthew Willis of switch’d, employs some of the latest Web 2.0 technologies, and demonstrates one of our most innovative web projects to date. The SGL concept is the brainchild of local entrepreneur, Floyd McFeely. Log in today to create a character for yourself and roll with the Geeks!

About

Pixelube is a design studio based in Seattle Washington. We specialize in logo, identity, web and print design—design that sparks interest, builds equity and generates revenue.

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