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Pixelube Works with Seattle Company thePlatform to Modernize the Existing Logo and Brand Design

With website design coming in an easy second, logo design is my favorite. For as many logos as I’ve created, regardless of the many years and experience, I always find myself chalk full of anxiety at the outset of a brand project. There was no exception when the folks at thePlaform approached Pixelube to update the company logo. For me, it may in fact be a bit more intimidating to modify a logo rather then starting from scratch. Why you say? There are a variety of reasons, namely:

1. thePlatform brand has equity in the market-place therefore we need to try and maintain some of the key brand traits.

2. There are a limited number of design assets to work with in the original logo so we have to use what’s already been created as a baseline

3. We needed to create a mark that was flexible enough so that it could work with some of the exiting family of graphics

thePlatform Logos From old to New

Initially, my gut told me to create something flat, in fact, I found myself pushing back on the client when the main request was to make it 3 dimensional. It, of course, is part of our job to listen to the client so for the first couple reviews, we mixed flat options in with logo treatments that were a bit more 3 dimensional. I quickly came to realize that the client wasn’t going to budge. The flat versions just were not going to work.

Of the many, many roughs that didn’t actually make the cut, we ended up presenting about 25 logos before we actually honed in on something that the client was happy with. From there we tweaked, re-worked and modified the various fonts, shapes and color to come up with the final brand.

thePlatform Print Collateral

I’ve found that we always get the best results when we’re really able to collaborate with the client. Sure there are times when one feels like x,y or z may not be the best choice a client could make but more often then not, if you listen and use your creative energy to satisfy both the client and yourself, you’re probably going to come up with a great mark that everyone can be proud of.

Pixelube Logo Design Gets Published Again – Kudos!

Intoxica logoWe’ve just been informed that one of our latest logos (Intoxica) has been selected for LogoLounge’s, soon to be published book LogoLounge Volume 6.

Not to toot our horns but this years lot was made up of an incredibly competitive judging session with over 34,000 logos entered for consideration. We’ve also been informed that your our work has been chosen for inclusion in the new book by an international panel of judges. This year’s panel included, Bart Crosby of Crosby Associates, Hans Hulsbosch of Hulsbosch, Jeannie Servaas of Saffron Brand Consultants Inc., Jessica Hische of Jessica Hische, Marius Ursache of Grapefruit, Sherwin Schwartzrock of Schwartzrock Graphic Arts, Silvio Giorgi of Latinbrand, and Tessa Westermeyer of Landor.

We love to design logos!

Freshly Designed Seattle Website - Fatmornings.com

Seattle Web Site Design - Fatmornings.com

Get your recipes from the freshly launched, Seattle website, FatMornings.com.

In collaboration with the site owner Allison Klein, Pixelube was commissioned to design a new logo, website and content management system for the Fat Mornings website.

Using some for the latest AJAX technologies, we designed a simple website to showcase Allison’s library of recipes. We also created an administration area which allows the site owners to create and upload new recipes at will.

We’re proud of the brand. We’re proud of the site. Get your tasty recipes today!

Senior Designer: Tim Moser
Creative Director: Vincent Dean

Social Media Web Site Design for Seattle Company, Spring Creek Group

springcreekgroup1Wow, I can’t believe how much social media (Twitter, Facebook, iLike, YouTube, Linked-in, Blogs, etc.) has become such an integral part of the main-stream web these days. That’s why we were thrilled when local, Seattle Company, Spring Creek Group, who specializes in marketing brands via social media on the web, commissioned Pixelube to re-design their site.

Being that their areas of expertise are grounded in social media, it was only natural that we integrate a variety of social media features into the site. Not only did we build the site on the WordPress platform, we integrated various aspects of Twitter, Facebook, Linked-in, iLike and Friend Feed. We launched the site in early March. Click here to take a look.

Senior Designer: Tim Moser
Creative Director: Vincent Dean

Web Site Design for Seattle Company BigOven.com

Are you a foodie? If so you should take a look and try out recently re-designed BigOven.com. Steve Murch, the owner and creator of BigOven.com contacted us late last year for the re-design as well as a new, shiny logo. We met with him and things just clicked. Yup we’re a bit behind on our posts but you should definitely take a visit and maybe even post a recipe or two.

50 More Free Font Resources to Hone Your Web Design Skills

Typography for the Web

When used wisely fonts can engage and complement your site in a variety of ways. From examples of great typography, to various font matrices to the extremely popular sIFR, if you’re a web designer I’m sure there’s something here that will help.

Check Out Smashing Magazine’s Ginormous List!

About

Pixelube is a design studio based in Seattle Washington. We specialize in logo, identity, web and print design—design that sparks interest, builds equity and generates revenue.

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