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The W3C Gave HTML5 a New Logo but What’s That Mean?

The New HTML5 Logo
In a recent article via WebMonkey, Scott Gilbertson states that “HTML5 already enjoys more buzz that a web developer left alone in the back of a Mountain Dew truck (it even has it’s own posse), the only problem is that the buzz makers conflate just about every emerging web technology under the HTML5 umbrella. Purists have long decried headlines proclaiming the glory of HTML5 above an article about JavaScript and CSS 3, but now the one group that ought to know best appears to throwing in the towel and embracing the HTML5 hype.

While the new HTML5 logo looks good, the FAQ that accompanies it is troubling. According to the W3C, the logo is “a general-purpose visual identity for a broad set of open web technologies, including HTML5, CSS, SVG, WOFF, and others.”

The logo’s not spectacular but I think it’s a good and sound design. I have a feeling however that, it may fade into the abyss. Wouldn’t you strip the logo/brand off of your site/collateral once your audience realized it doesn’t actually mean anything? Gilbertson elaborates, “Lumping everything together is as silly as a carpenter referring to every tool in their toolkit as “a hammer.” I totally agree. Read the full article here…

The Power of Visual Thinking—Amen Clive!

Wired Article Visual Thinking

Clive Thompson, a writer on science, technology, and culture created this great article for Wired back in October. It’s been open on my machine via Firefox tab since. Clive’s article creates a simple yet clear case about how, I believe, most of us think – visually. Edward Tufte’s been preaching this basic philosophy for years (with tons of data to back it ). Oh and not to mention Dan Roam, the author of The Back of the Napkin.

The article outlines how he “used ‘visual thinking’—drawing pictures to solve a problem. And if you believe the visualization experts, a new language of pictures may be precisely what we need to tackle the world’s biggest challenges.” See the full article here.

World’s Smallest Logo? - Probably

From Wired’s Playbook Blog, Erik Malinowski posted a short article about an engineer from the University of Utah who recreated the logo at about the width of a blond, human hair (blond happens to be the thinnest). That’s freakin’ tiny! See the full article here.

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