Brand/Identity Design: The foundation of brand is trust. Customers trust your brand when their experiences consistently meet their expectations. Brand is made up of a wide variety of pieces both physical and metaphorical. Ideally some of those pieces will, in one way or another, influence your audience. One of today’s top-notch examples is the Mac/Apple brand. When we think of Apple, a feeling comes to mind-trust, simplicity, sophistication. Via Apple’s look, feel and messaging the brand makes a positive, emotional connection with its audience.
Brand is not simply a company logo. Brand makes up the overall look, feel, philosophy and identity of your company. Ideally your brand assets make up a cohesive voice that speaks to your audience in a meaningful way. With your logo being the top-level mark, Pixelube specializes in the following brand initiatives:
- Corporate Logo Creation
- Product Logo Creation
- Identity Systems
- Brand Guidelines
Brand building can be a complicated process and it should not be. In today’s marketplace we seem to be bombarded with marketing that is too confusing, bloated and full of jargon. In many cases it is just a matter of letting go of an overly complicated message and focusing on what key factors matter most. We work with our clients to ensure that the brand building process simple and direct. We hone in on your vision, pare it down, and then build upon it.
